Effective Date: 26 February 2025
Last Updated: 26 February 2025
Blue Light Guardians (“we,” “us,” or “our”) operates the website BlueLightGuardians.co.uk (the “Website”), where we sell blue light blocking glasses for gamers. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with the General Data Protection Regulation (GDPR) and other applicable UK data protection laws.
1. Data Controller
Business Name: Blue Light Guardians
Address: Alexandra Rd, Penzance, Cornwall
Email: [email protected]
As the data controller, we determine the purposes and means of processing your personal data.
2. Information We Collect
We collect and process the following categories of personal data when you use our Website:
2.1. Information You Provide to Us:
- Contact Details: Name, email address, phone number, and mailing address (if provided).
- Billing & Payment Information: When making a purchase, we collect payment details (processed securely through third-party payment providers).
- Account Information: If you create an account, we collect your login credentials.
- Communication Data: Emails, messages, or customer service inquiries.
2.2. Information Collected Automatically:
- Device Information: IP address, browser type, operating system, and device identifiers.
- Usage Data: Pages visited, time spent on our site, and interactions with our Website.
- Cookies & Tracking Technologies: We use cookies to enhance user experience and analyze Website traffic (see Section 7 below).
2.3. Third-Party Data:
We may receive data from external sources, such as advertising partners and analytics providers.
3. How We Use Your Data
We process your personal data for the following lawful purposes:
| Purpose | Legal Basis |
|---|---|
| To process and fulfill orders, including payments and deliveries. | Performance of a contract |
| To communicate with you regarding orders, inquiries, and support. | Legitimate interest |
| To send marketing emails (if consent is given). | Consent |
| To personalize user experience and improve our Website. | Legitimate interest |
| To ensure Website security and prevent fraud. | Legitimate interest |
| To comply with legal obligations (e.g., tax, fraud prevention). | Legal obligation |
You can withdraw your consent for marketing emails at any time by clicking the unsubscribe link in the email or contacting us.
4. Data Sharing & Third-Party Disclosure
We do not sell or rent personal data. However, we may share your data with:
- Service Providers & Partners: Payment processors, delivery services, and IT support providers.
- Legal & Regulatory Authorities: If required by law, to protect our rights, or prevent fraud.
- Business Transfers: If we undergo a merger, acquisition, or sale of assets.
Our third-party partners are contractually obligated to protect your data in compliance with GDPR.
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:
- Order & Transaction Data: Retained for 6 years for tax and accounting purposes.
- Customer Support Inquiries: Retained for 12 months after the resolution.
- Marketing Data: Retained until you withdraw consent.
When data is no longer needed, it is securely deleted or anonymized.
6. Your Rights Under GDPR
You have the following rights regarding your personal data:
- Right to Access – Request a copy of your personal data.
- Right to Rectification – Correct inaccurate or incomplete data.
- Right to Erasure (“Right to be Forgotten”) – Request deletion of your data.
- Right to Restrict Processing – Limit how your data is used.
- Right to Data Portability – Request a transfer of your data.
- Right to Object – Object to data processing for direct marketing.
- Right to Withdraw Consent – If processing is based on consent.
- Right to Lodge a Complaint – File a complaint with the UK Information Commissioner’s Office (ICO) if you believe we are mishandling your data.
To exercise your rights, contact us at [email protected]. We will respond within 30 days.
7. Cookies & Tracking Technologies
We use cookies to improve user experience, analyze Website performance, and deliver personalized content.
Types of Cookies We Use:
- Essential Cookies: Required for core functionalities (e.g., shopping cart).
- Analytics Cookies: Track user behavior for performance insights.
- Marketing Cookies: Deliver targeted ads based on user activity.
Managing Cookies: You can manage cookie preferences via browser settings or through our Website’s cookie banner.
8. Data Security Measures
We implement appropriate technical and organizational security measures to protect your personal data, including:
✅ SSL Encryption – Secure data transmission.
✅ Access Controls – Restricting access to authorized personnel only.
✅ Regular Security Audits – Identifying and mitigating risks.
✅ Secure Payment Processing – Payments handled by PCI-compliant providers.
Despite our efforts, no data transmission is 100% secure; users share data at their own risk.
9. Third-Party Links
Our Website may contain links to third-party sites. We are not responsible for their privacy practices and encourage users to review their policies.
10. Policy Updates
We may update this policy to reflect changes in legal requirements or business practices. Updates will be posted on this page with the effective date revised. If changes are significant, we will notify users via email.
11. Contact Information
For privacy-related inquiries, please contact:
📩 Email: [email protected]
📍 Address: Alexandra Rd, Penzance, Cornwall
If you are not satisfied with our response, you may contact the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.